Checkers/Rally’s travels 2-way communication highway to QSR success
Quick-serve: The very name connotes the fleeting nature of this type of business. Customers are moving targets — here and gone. It’s all too easy for operators to miss the...
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Checkers & Rally’s targets Southeast Michigan for growth
Checkers & Rally’s Restaurants Inc. plans to grow its Southeast Michigan presence by 59 locations over the next six to 10 years.
Englewood Checkers now has local owner
Judy and Peter Donlevy feel they’ve come full circle back to Checkers — this time, to one of the few locations with a 32-seat dining room. “I love it!” said...
10 Tips to Rescue Your Brand from the Brink
Here’s how to design your brand’s turnaround—from the leaders who have directed their own impressive resurrections.
Wendy’s, Checkers Go to War with Fast-Food Competitors
Wendy’s isn’t the only fast-food brand taking aim at its competition lately. Checkers & Rally’s took out a full-age ad in the Los Angeles Times to comment on Taco Bell’s...
Would you like fries with that? Checkers & Rally’s ribs Taco Bell
The Tampa Bay chain made a "bold offer to a wannabe challenger" to have its employees try some of its fries "to learn the art of the fry from the...
Wendy’s, Checkers & Rally’s Take a Swipe at Their Competitors
The chain wars continue. ...This is the first time Wendy’s has specifically called out a competitor in its TV advertising, a spokeswoman for the chain says. Checkers & Rally’s, meanwhile,...
Checkers & Rally’s Reignites Food Wars After Taco Bell’s Fry Launch
30-year leader in fast food fries stands its ground with bold full-page ad in the Los Angeles Times, offers “deliciously seasoned pointers” to Taco Bell